Wednesday, March 27, 2019

Creativity

If people didn't make edits, or changes to original versions, where would we be? We wouldn't have those favorite remixes of certain songs, we wouldn't have different versions of videos that entertain us, we wouldn't have those hilarious clips that make us laugh. The main point here is that new media, contributes to creativity in our society. New media essentially opens up paths to collaboration, how to make things better, tweaking things to our liking and other peoples liking. In the world of YouTube, there are so many different versions of essentially the same thing, but just slightly changed. Whether it may be actors changed, lyrics changed, or the beats, these "mash-ups" of the original thing will entertain someone watching it. However, the Walt Disney Company doesn't think too fondly of these "mash-ups" that include their content. From the article, Disney Tolerates a Rap parody of its Critters. But why?, "Disneys view is starkly different, any unauthorized use of Disney property is stealing". This is interesting because a video of "Crank That" by Soulja Boy used their characters and created a parody of a song. The article also mentioned that Disney is smart about picking and choosing who to fight their battles with, and in this case with "Crank that" they showed a bit more leniency. "Crank That", hit the billboard for #1 in one month, and it was essentially a new media, a "mash-up". Indeed, creativity is brought out to the open when people are able to freely made changes and edits, to a certain extent.

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